Monday

How To Make Boring Businesses Exciting

Wouldn't it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren't very sexy; in fact, some businesses are downright boring. As a consequence, companies that sell commodity products and routine services tend to rely on presentations that load-up on features, specifications, and statistics that may be relevant to anal-retentive types, but hardly compelling to the vast majority of your audience.

There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony.

It may seem impossible to produce a whole lot of steam for things like sand paper, accounting services, and facial tissue, but thanks to the Web and it's extraordinary ability to deliver multimedia content, even the most mundane offerings can get hearts racing and the blogosphere blogging.

Emotional Experiences Connect

Let's take facial tissue as an example; it is one of the most common, boring everyday products you can imagine. There is just not much you can do to sell this stuff other than telling people yours is softer and cheaper than the other guys, but then the other guy is saying the same thing; the result, consumers buy whatever is on sale. But wait, the clever fellows at Kimberly-Clark instituted a brilliant website campaign for their facial tissue, called "Kleenex - let it out."

The campaign zeros in on the emotional experience associated with why people use facial tissue: to wipe away tears of joy or sadness or maybe to clean-up cute little runny noses - in each case the result of some moving event.

Tapping into this emotional association is key to the Kleenex campaign and key to your new thinking on how to make your boring stuff, exciting.

Video - The Best Way To Tell A Story

The Kleenex campaign features prominent videos of articulate people telling their personal stories, all resulting in the need to use a facial tissue.

A pregnant woman discusses the emotional impact of having a child and as her eyes begin to tear, the interviewer hands her a Kleenex. A second video features another well-spoken woman talking about her return to New Orleans after the devastation of hurricane Katrina. Again as the woman becomes emotional and begins to cry, the interviewer hands her a tissue. Nothing more needs to be said, this is very powerful story telling that connects to the audience and delivers an image of the brand as caring and sensitive; the exact kind of impression the company wants to portray.

Even companies that aren't exactly dead-from-the-neck-up boring can benefit from this approach. The Home Depot ran a series of advertisements with a husband showing his wife a series of power tools that he wanted. Rather than try to convince his wife, and by association all the wives in the audience, that he needs another expensive toy, the husband points to each tool and states, "this is your new shelving unit" and "this one is your new kitchen" - a far more dramatic and effective way to make the case for a new purchase.

You can deliver the same kind of powerful marketing messages for your own company by presenting Web-based videos that follow a few very simple guidelines.

Six Steps To Turn Boring Into Exciting

1. Use People to Sell People

There is no substitute for people. Human beings are capable of communicating with an enormous degree of nuance and subtlety, using voice, expression, body language, and gesture; no animation, avatar, or artificial substitute can take the place of a real person for communicating meaningful, memorable marketing messages.

With relatively easy-to-use production tools anyone can create a video, but not necessarily one that delivers the message or image that your company wants to present. We have seen far too many poor quality efforts both on the Web and even on local television, where company presidents with bad haircuts and ill-fitting suits, uttering nonsense-riddled scripts in zombie-like performances expose themselves to audiences expecting more, much more.

Skilled performers communicate in very subtle ways to an audience, and only the well-practiced professional has the experience and capability to deliver the intended experience. The cost of saving money by doing-it-yourself or with amateurs can result in delivering an unintended message that may undermine the impression and image you are trying to create.

2. Perception Is Reality Use Scripted Professionals

You will notice that I described the women in the facial tissue videos as articulate. Now I cannot tell you if these women were actors or not, or that their powerful presentations were scripted, but if I had to guess, I would say these very effective videos were about as carefully produced and constructed as the latest episode of 'Survivor' that by no means makes them any less effective.

The point here is that perception is reality, and the professional filmmaker knows how to tell a story and communicate a message; and that is not the same thing as being able to turn on a video camera.

3. Tell A Memorable Story

When we talk about companies telling their story, it is important to distinguish between the company's history and the emotional experiences generated by the product or service.

Company histories can make for interesting videos and can produce a sense of trust associated with being in business for a considerable length of time, but that sort of presentation does not speak to the underlying emotional and psychological factors that actually trigger a sale.

It is difficult but imperative that businesses understand that marketing is not about you, or even the product or service, it's about the audience.

Like the Kleenex videos and the Home Depot commercials, every product and service that is purchased from your company represents an experience, a story that relates to your audience's aspirations and needs. It is the audience's story that demonstrates credibility, clarifies purpose, penetrates memory, and makes the message compelling.

4. Create An Emotional Experience

The vast majority of decisions we make are colored by the emotional relevance associated with those decisions. No doubt rational factors figure into our decision-making process, but the pivotal factors that attract the use of one product over another are emotional.

If you're not connecting to your audience on an emotional level, then you are left with a commodity that can only be sold on price and features, and unless you're a monopoly, there will always be some competitor willing to offer your customers more for less.

When presenting your product or service it is important to tap into an emotional element that your audience can relate to as its key purchasing decision factor. When people purchase boring accounting services and software, what they're really buying is an improved life style for their families. It really doesn't matter what you sell, if you look hard enough, you can find the emotional benefit that should be the central element of your marketing message.

5. Create a Believable Relevant Personality

Part of the process of connecting with your audience is creating an appropriate personality for your company. Many corporations today believe in the cult of management personality but this is a dangerous game. Your company needs a personality of it's own, one that is distinctive and that will stand alone and not be dependent on senior management's ego and self-promotion.

Web-video marketing campaigns provide a vehicle that allows companies to create appropriate personalities that engage, inform and entertain your audience in ways that establish your identity and create the basis for a prosperous business relationship.

Clever marketing can create a corporate personality but it is imperative that you follow through and deliver that personality in all aspects of your relationship with your audience. Producing a campaign that promises one thing and a website, staff, and product that delivers another is one of the easiest ways to alienate customers.

6. Deliver A Critical Hot Button Moment

Web-video presentations need to focus on single issues that are driven home by the addition of a hot button moment or punch line. Remember you are telling your audience a story that needs a beginning, middle and end. That story should build to climax and deliver the point in a single memorable moment.

The era of point form slide presentations is dead, along with the laundry list of benefits approach.

Creativity, personality, and the ability to communication and develop an emotional connection to your audience through the use of Web-video campaigns has the potential to turn even the most lackluster company into a vibrant and exciting marketing business.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Intimate Relationship - Do You Feel Bored?

It is very true that you may feel bored after marrying for a long time. This is also true for your intimate relationship. You will probably feel that your sex life become boring after marrying for a long time. So you may wonder at this point how you can make your sex life exciting and perfect even if you have married for a long time.

In fact, the first thing which is very important to make your sex life less boring is communication. As you may know, communication is always very important in a relationship. You should try to communicate with your partner to see what he / she wants. It is also very crucial for you to tell your partner what you want. You should try to explore together to see if there are some ways to make your sex life exciting.

Besides, you have to understand that your relationship is not only in the bedroom. It is more that sex. There are also a lot of different ways to make your partner satisfy. This will in turn help to make your sex relationship more perfect and exciting. For example, if you are a man, you can help your spouse to clean the dishes after meals. In fact, the best scenario is that you two can wash the dishes together. This is also a good way to communicate with each other. You may think this has nothing to do with your intimate relationship. However, as all experts will tell, women are more emotional. As a result, helping her to wash dishes will help to satisfy emotionally and this will in turn enhance your sex experience.

On the other hand, if you are a woman, you may consider giving your man a sensual massage. This will certainly help to spice your life in the bedroom.

Role playing is also a great way to enhance your sex experience. You feel that your sex life is boring because it is always the same. Role playing can make your sex life different. It will bring a totally new experience in your sex life. You can have a role playing on doctor and nurse. There are also people who love the role playing on policewoman and robber. In fact, a lot of people agree that role paying is a very good way to make the intimate relationship more exciting. You should try it if you have never tried it before.

Thursday

I hate it when children say their bored!

After spending hundreds of dollars around the Christmas holiday on toys how dare a child come to me and say, "I'm bored!" That is a damn insult! Children really don't have a concept on true boredom!

Bored, back in the day, for me was when my grandmother told us to sit down and watch television and it wasn't even a children's show to watch! Bored was when my dad would make us sit at the foot of his bed and watch the news to keep from listening to us talk about our school days. Bored was when you were expected to do chores without payment and then when you were ready to spend some time playing with your toys, your parents would call you to do something else like dust! Bored was having to sit at any waiting room or stand in any line from the doctor's office to the grocery store. The bus rides were the worse, I would look at people like, "What the f*ck are you looking at?"

When my children come to me with this dumb stuff about being bored, I tell them, "There is nothing wrong with "doing nothing" sometimes." That's right I repeat "nothing" twice for emphasis. So I tell them, "Go have some do nothing time!" Do nothing time is laying on your bed looking up at the ceiling, remember those days? Now that is true boredom!

Nicholl McGuire

Wednesday

Fun Sites | Cool Sites | Cool Stuff | Fun Stuff | Free Stuff

Just Really Cool Sites .....

Allow me to introduce myself. My name is Paris Anderson, webmaster of allsitecafe.com - a very popular cool sites web directory. We are forever looking for cool and fun sites to list in our directory. The following are sites we feel deserve a special mention.

http://www.pogo.com/
Play Free Online Games, sports games, massive multiplayer games, action games, puzzle games, flash games and more, casual games and win big prizes! MONOPOLY Here & Now: The World Edition - Sneak Peek!. Wheel and deal your way to the top of a real estate empire. Risk it all and use superior tactics to win the Presidential Election.

http://www.kidscom.com/
The Best Sites for Kids on the Web. Fun Games for Girls and Boys, Action Adventure Games for Kids - Kids games, safe chat rooms for kids, plant babies, fun site for kids. Search less and play more, the ultimate resource for online video games.

http://www.funology.com/
Funology - the science of having fun! Funology com is the premiere online destination for kids. We offer tons of fun, creative activities, games, jokes, trivia, and you might even learn something!

http://www.uproar.com/
PLAY MORE and SEARCH LESS - and have some fun. You can uproar about game sites or individual games. We have one mission at Uproar and that's for you to have fun!. Want to know about great game shows like - Deal or No Deal? Need to find free downloads or games for purchase? You'll find it here. Find The dish on all the newest games or some of your old favorites!

http://funschool.kaboose.com/
Fun and Educational Games and Activities for Kids. Funschool offers free online educational elementary games for kids as well as printable activities, coloring and crafts that will help kids learn and get ready for school!

http://www.alfy.com/
Alfy com: Free Kids Games, Kids Clip Art, Free On-line Puzzles, Music Videos, Comics, Kids Word Search, Free Coloring Pages, Math Games, Free Learning Games for Kids, Fun Educational Games, Kids Chat and Other Activities for Kids and Children.

Cool Site of the Day is the Web's original 'Awards' site. Each day one site is chosen and deemed worthy of the title "Cool Site of the Day "

Want to BECOME Cool Site of the Day? Search coolsiteoftheday

http://www.blackstump.com.au/
Daily and Weekly Fun and Cool Sites - Whats New and Notable from Blackstump. Would you like free notification of newly featured sites on Beyond The Black Stump?
Surf Report Ten Cool Science Sites of the Month. Neat Net Tricks Net-Mom's Great Good Safe Fun Websites for Kids. URLWire What's Hot on the Internet This Week!

http://www.coolstuffclickhere.com/
Great Site With Lots And Lots Of Fun, Tools And Originality For You And All Your Friends To Enjoy! Don't Miss Out On All The Fun, Check Out COOL STUFF CLICK HERE
Place Your FREE Cool Stuff Classified Ad Today!

Cool Gifts For Everyone (search on the Internet). Cool Gifts and trendy hip items including cool toys for home, office, and cool presents for any occasion. Find cool unique gifts, awesome gifts for men, and fun gifts for everyone. Coolest gift store on-line at discount prices.
Many unique gifts you won't find anywhere else!

http://www.freestuffcenter.com/
Free Stuff Center For freebies on the Web, no one does it better than Free Stuff Center. If you are looking for a well-written and fun free stuff site, stop on by.

http://www.totallyfreestuff.com/
Totally Free Stuff TotallyFreeStuff com is the largest directory of freebies online. Our freebie list includes free posters, software, t-shirts, mouse pads, clothing, hats, food samples, make-up, cosmetics, shampoo, soap, cleaning supplies, poker chips, trips, vacations, screen savers, cd-roms, cds, dvds, movies, music, jewelry, contents, electronics, stereos, tvs, dvd players, tools, and much more!

http://www.thefreesite.com/
TheFreeSite com offers the Web's largest collection of freebies and freeware. Home of the Web's Best Freebies.
Sign up for TheFreeSite com's free E-mail newsletter and get a weekly roundup of the Web's latest and greatest free stuff.
Anonymous Freebies Encryption, Security, Web Privacy. Business Freebies Commerce, Marketing, Job Search. E-mail Freebies E-mail Services, Freeware, Alerts. Family Freebies, Household Items. Kids' Freebies. Fun Freebies Entertainment, Pranks, Humor. Free Games, Online Games, Freeware Games. Free Graphics Free Clipart, Image Resources. Free Image Hosting. Specialized Hosting Services. Internet Access Web Dial-up Services. Misc Freebies Various Free Stuff Listings. Newest Freebies Our Latest Free Stuff Listings!

http://www.refdesk.com/free.html
A+ Free Stuff - "Tons of freebies including samples, games, craft supplies, magazines, free stuff for kids & many more. Updated daily!" A Volition to get FREE STUFF. Actual Free Stuff - newest free stuff from beauty to graphics, health to videos updated daily.
Arcade Games Online! - Free Java and Macromedia Games. Cool Freebie Links - "We've scoured the Web for the best free samples and freebies for everyone. Loads of beauty freebies like free cosmetics and makeup samples.
Plus, freebies and samples for men women kids and teens. Quality health samples free cosmetics free product samples for teens, women, babies and men. Kid freebies, free stuff for webmasters and much more!

http://www.justfreestuff.com/
JustFreeStuff com JustFreeStuff com has over fifty categories of freebies including books, tee shirts, magazines, beauty supplies, contests and sweepstakes, music cd's, videos, stickers, screensavers, samples, recipes, catalogs, pet related freebies, and a lot more!

http://www.volition.com/free.html
Welcome to the oldest Free Stuff site on the Internet. You can also get a free Debt Reduction Analysis from several companies we list on this page. Why? Because these are not the same stuff that you find everywhere else. You are invited to e-mail any ideas that you have for the site to me at ray@volition com.
Be sure to enter our Advance Movie Screening Promo. Volition com is giving away complimentary tickets to advance screenings. Several US cities are particiapating in each event. If there is no advance screening in your city, you can enter to win a movie prize package which will be a t-shirt and other promo items for the current movie.
After you click Sign Up, you will get an email with a subject of "Just one more step". Subscribers get great deals and news only in their areas of interest. Also - check out our FAQ with answers to any further questions you may have.

http://www.free-stuff.com/
Free-Stuff Free-Stuff com a amazing collection about Free Stuff, Freebies, Coupons, Downloads, Magazines and Family Stuff. We have done all the research to maximize your free stuff experience. You will only find the top free offers. Freebies include free samples organized by category.

http://www.bored.com/
Links to the most fun and interesting sites on the Internet. When you have nothing better to do, visit Bored com!

http://www.brainbashers.com/
BrainBashers : Lots of fun stuff to do - tests, mind reading, magic, etc. A list of websites that you might find a lot of fun: Where is Fred? Fred was the first BrainBashers postcard to be sent around the world.
Pick-A-Card. Pick a card, any card, and be amazed as the computer guesses which card you picked.
What Can You See? Can you find the hidden image in the jumbled text?
Intelligence Test - Just how clever are you? Take the BrainBashers intelligence test.
Common Sense Test - How much common sense do you have?
Favourite Colour? What is your favourite colour? Look at the current favourite from thousands of votes.
How old are you? In seconds, minutes, hours, days, weeks, months and years.

I hope you enjoyed all the Cool Sites and Fun Sites!
Paris Anderson - Webmaster: www.allsitecafe.com cool sites fun sites free stuff really cool sites ©1997-2008

The Top 5 Best Selling PSP Games For January 2009

Ben 10: Alien Force
BEN 10: ALIEN FORCE the game, based on Cartoon Network's hit television series, is the only console videogame that allows players to take command of characters from the ALIEN FORCE team to authentically control and experience their adventures.

The game begins five years after Ben put away the DNA-scrambling Omnitrix, but now Grandpa Max has gone missing and the planet Earth is in grave danger.

Gamers must help Ben take the Omnitrix out of retirement and lead eight different playable characters - including cousin Gwen, enemy-turned-ally Kevin Levin and five of Ben's brand new alien forms - Swampfire, Jet Ray, Humungousaur, Spidermonkey and Big Chill - to utilize their all-new super powers and defeat the intergalactic invaders!

Gamers will experience tons of all-new story content on all platforms, and can even adventure as additional alien forms Echo Echo, Chromastone and Goop exclusively with the Nintendo DS version.

Star Ocean: Second Evolution

Spacedate 366 – During a routine survey of an unexplored planet, an officer from the starship Calnus is transported to an unknown world by a mysterious artefact.While searching for a way home, he meets an alien girl who draws him into a quest to save her people, just as an ancient prophecy foretold...

The STAR OCEAN saga continues in a new battle to bring peace to the galaxy!

Football Manager 2009 : Handheld

New Features for PSP Include :

2D Match Display - For the first time ever on PSP, Football Manager Handheld now features a 2D match engine with two camera angles, allowing you to view the full match or zoom in on the action.

Multiple Leagues - Run up to four top tier playable divisions at any one time so you can move your career around the continent just like you can in the PC version.

Updated Competitions - All leagues, club and player updated for the new 2008/09 season.

New Skins - Featuring two brand new skins, a light and a dark tone, so you can choose the look that suits you best.

PES 2009

PES 2009 is the latest installment of the award-winning Pro Evolution Soccer Series, which is known by millions of fans for its superior gameplay and incredible realism.

For PES 2009, Konami is already planning a raft of extensive new additions that will further bridge the gap between PES and the real thing.

The new game has undergone a stunning graphical update to ensure its players look and move even more like their real-life counterparts. Similarly, all-new options allow users to tailor the game to their own tastes, while new moves, innovative new control elements and key online elements will further the realism of the new game.

Midnight Club: LA Remix

Race at breakneck speeds through the streets of modern-day L.A. recreated in stunning detail. Drive the hottest range of real-world tuners, muscle cars, exotics and superbikes on the streets today. Customize your ride with the best after-market performance parts and custom kits. Illegal street racing with no track, no load times, no rules: Welcome back to the Midnight Club."

To Access Thousands of Unlimited PSP Games Downloads Please Click Here

Could your body use a workout?

Why not try a new recipe using a new gadget?

If you must watch the game, why not go to it!

Buy a playstation or some other gaming system!

Have some fun, click around!

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